Nemakwikwi asati amboonekwa ekutarisisa kwevatengi, digital out-of-home (DOOH) midhiya inopa vashambadziri yakasarudzika uye inoshanda nzira yekubatanidza vateereri pakufamba munyika chaiyo. Nekudaro, pasina kutarisisa kwakakodzera kune yekugadzira chimiro cheiyi ine simba yekushambadzira svikiro, vashambadziri vanogona kunetseka kutora tarisiro uye kutyaira bhizinesi mhedzisiro zvinobudirira.
75% yekubudirira kwekushambadzira kunoenderana nekusika Kunze kwechishuwo chakachena chekugadzira kushambadzira zvinotaridzika, zvinhu zvekugadzira zvinogona kukanganisa zvakanyanya kubudirira kwese kana kutadza kwekushambadzira kwekunze kwekushambadzira. Zvinoenderana neAdvertising Research Federation, 75% yekubudirira kwekushambadzira kunoenderana nekusika. Uyezve, tsvagiridzo kubva kuHarvard Bhizinesi Ongororo yakawana kuti kushambadzira kwakanyanya kushambadza kune zvinokonzeresa zvekutengesa zvakapetwa kaviri izvo zvisiri zvekugadzira.
Kune mabhurendi ari kutsvaga kukwirisa zvakanakira chiteshi ichi chinoshanda, kufunga nezve zvinodikanwa zvekugadzira zvekushambadzira kwekunze kwakakosha pakugadzira ads dzinoshamisa dzinotora kutariswa kwevatengi uye chiito nekukurumidza.
Heano zvinhu gumi zvakakosha zvekufunga nezvazvo paunenge uchigadzira DOOH kusika:
Funga nezveshoko remeseji
Mukushambadzira kwekunze, kumashure kana mamiriro ekunze uko kunoratidzwa zviziviso zvinogona kukanganisa zvakanyanya kushanda kwekugadzira. inogona kuratidzwa pamasikirini akasiyana-siyana, izvo zvese zvinobata vateereri vanoona kushambadzira uye maonero avo ezvigadzirwa zvinoratidzwa. Kubva kuvatengi vane ruzivo nezvehutano vachiona zviziviso pamaTV ejimu kusvika kune vatengi vepamusoro vanoona kushambadzira muzvitoro zveumbozha, kunzwisisa kuti ndiani angangoona kushambadza uye nekwavanovaona kunoita kuti vashambadziri vagadzire meseji yakanangwa inotsigirwa nemamiriro ekunze ekushambadza.
Teerera mavara
Ruvara ndicho chinhu chikuru mukukwezva kutarisisa, uye mavara akasiyana anogona kuita kuti DOOH ads ive pachena kune zvakabva kumashure. Nekudaro, kushanda kwemavara chaiwo kunoenderana nemavara akatenderedza DOOH ads. Semuyenzaniso, shambadziro yebhuruu inopenya inoonekwa pamapanera emuguta pakatarisana nenzvimbo yedhorobha ine grey inogona kumira pachena uye ichikwezva kutarisa, asi kuita kweblue imwe chete mukugadzira kumwe chete pabhodhi hombe pakatarisana nedenga redenga kungave kushoma. Kuti ive nechokwadi chekuti ads awana kutariswa kwakanyanya, vashambadziri vanofanirwa kuwiriranisa mavara ekugadzira kwavo nemamiriro ekunze uko kunoitwa DOOH ads.
Funga nezvenguva yekugara
Nguva yekugara inoreva huwandu hwenguva vataridzi vanogona kuona kushambadzira. Sezvo vateereri vachisangana neDOOH ads pavanenge vachifamba zuva rose, nzvimbo dzakasiyana siyana dzinogona kunge dziine nguva dzekugara dzakasiyana, izvo zvinoraira kuti vashambadzi vanotaura sei nyaya dzemhando yavo. Semuyenzaniso, zvikwangwani zvemumigwagwa zvinoonekwa nevanhu vanomhanya-mhanya zvinogona kunge zviine masekonzi mashoma enguva yekugara, nepo masikirini mudzimba dzemabhazi umo vafambi vanomirira bhazi rinotevera vangangogara nguva dzemaminetsi mashanu kusvika gumi nemashanu. Vashambadziri vanomisikidza masikirini ane nguva pfupi yekugara vanofanirwa kugadzira zvigadziriso zvine mazwi mashoma, mafonti akakura, uye mabhii ane mukurumbira ekukurumidza, ane simba rekutumira meseji. Nekudaro, kana uchimisikidza nzvimbo dzine nguva dzekugara kwenguva refu, vashambadziri vanogona kuwedzera hunyanzvi hwavo kuti vataure nyaya dzakadzama uye kukwezva vateereri.
Sanganisira zvemhando yepamusoro zvigadzirwa mifananidzo
Uropi hwemunhu hunogadzira mifananidzo kakapetwa ka60,000 kupfuura zvinyorwa. Ndosaka kusanganisira mifananidzo kana zvinoonekwa, kunyanya munzvimbo dzine nguva pfupi yekugara, zvichigona kubatsira vashambadziri kuburitsa ruzivo nekukurumidza uye kusimbisa hukama pakati pemhando yavo nezvigadzirwa kana masevhisi. Semuenzaniso, kusanganisira mifananidzo yemabhodhoro, kwete kungoratidza marogo ezvinwiwa zvinodhaka, zvinobatsira kuzivikanwa nekukasira.
Shandisa zvakanyanya brand uye logo nzvimbo
Kune dzimwe nzira dzekushambadzira, kunyanya kusimbisa marogo kunogona kukanganisa kutaurwa kwenyaya. Nekudaro, kuchinjika kwekushambadzira kwekunze kunoreva kuti vatengi vanogona kungoona kushambadzira kwemasekonzi mashoma, saka vashambadziri vanovavarira kusiya ratidziro yepamusoro vanofanirwa kushandisa marogo uye branding. Kubatanidza mabhurendi mukopi uye zvinoonekwa zvekushambadza zvekunze, uchishandisa heavyweight fonts, nekuisa marogo pamusoro pevagadziri zvese zvinobatsira mhando mukushambadzira.
Sanganisira vhidhiyo uye animation
Motion inokwezva kutariswa uye inosimudzira kubatikana neyekunze ads. Zvikwata zvekugadzira zvinofanirwa kufunga kubatanidza zvinhu zvinofamba (kunyangwe mifananidzo yakapfava) kune vanogadzira zvekunze ad kuti vaunze mhedzisiro yakakura. Nekudaro, kudzivirira vaoni kushaikwa ruzivo rwakakosha, vashambadziri vanofanirwa kugadzirisa mhando yekufamba zvichienderana neavhareji yenguva yekugara. Kune nzvimbo dzine nguva pfupi yekugara (senge mamwe mapaneru emaguta), funga nezvezvigadziriso zvine simba zvishoma (zvishoma zvine simba pamifananidzo inomira). Kune nzvimbo dzine nguva refu yekugara (sekunogara mabhazi kana gym TV skrini), funga kuwedzera mavhidhiyo.
Pro Tip: Haasi ese maDOOH skrini anotamba ruzha. Izvo zvakakosha kuti ugare uchisanganisira subtitles kuti ive nechokwadi chekuti meseji chaiyo inotorwa.
Tora mukana wakazara wekunze ad nguva
Nguva yezuva nezuva resvondo panoonekwa shambadzo inoita basa rakakosha pakutambirwa kwemeseji. Semuyenzaniso, ad inoti "Tanga zuva rako nekapu inopisa yekofi" inonyanya kushanda mangwanani. Nekune rimwe divi, kushambadza kunoti "Chill out nedoro rinotonhora" zvine musoro manheru. Kuti vakwidze zvizere nguva yekushambadza kwekunze, vashambadziri vanofanirwa kunyatsoronga mishandirapamwe kuti vaone kuti vanogadzira vane zvakanakira vateereri vanonangwa.
Gadzirisa mishandirapamwe maererano nezviitiko zvikuru
Paunenge uchigadzira mishandirapamwe yemwaka kana yemureza, zviitiko (zvakadai saKurume Madness) kana nguva dzakati (sezhizha) muzvigadzirwa zveDOOH zvinobatsira kubatanidza mabhurendi nekunakidzwa kwechiitiko. Nekudaro, zvakakosha zvakafanana kuyeuka kuti hupenyu hwesherufu hwevagadziri hunoganhurwa nezviitiko. Naizvozvo, kutangisa mishandirapamwe yemureza panguva yakakodzera kuti ibudise mhedzisiro uye kudzivirira nguva isati yakwana yekuisa ad yekunze zviitiko zvisati zvatanga kana kunonoka kuiswa mushure mekupera kwezviitiko zvakakosha. Kushandisa tekinoroji tekinoroji kunogona kubatsira kumhanya ega ega ad mishandirapamwe, kuchinjisa zvisina musono zvigadziriso zvenguva-zvishoma kune izvo zvakakosha.
Funga nezvehukuru hweDOOH skrini
Madimikira ehunyanzvi eDOOH masikirini anokanganisa zvakanyanya marongerwo, kopi, kana mifananidzo inoshandiswa mukushambadza. Mamwe masikirini eDOOH akakura (akadai seanoshamisa skrini muTimes Square), nepo mamwe asina kukura kupfuura iPad (sezvinoratidzwa muzvitoro zvegirosari). Pamusoro pezvo, masikirini anogona kuve akamira kana akachinjika, akakwira resolution kana yakaderera resolution. Nepo mazhinji masisitimu ehurongwa achifunga zvekuratidzira tekinoroji zvinodiwa, kufunga nezvemasikirwo ezviratidziro kana uchivaka vanogadzira zvinobatsira kuona kuti ruzivo rwakakosha rwunomira pachena mumashambadziro.
Chengetedza kuenderana kwemeseji pane ese online uye offline touchpoints
Nemakwikwi asina kumboitika ekutarisisa, mhando dzinoda mameseji akabatana kuti akwezve vatengi pamhepo nepamhepo. Kubatanidza midhiya yedhijitari yekunze-ye-kumba mune omnichannel zano kubva pakutanga kunobatsira vashambadziri kuchengetedza kuenderana muzvinhu zvekugadzira uye kutaura nyaya pamatanho ese, vachiwedzera kukanganisa kwekushambadzira kwavo kushambadzira.
DOOH inopa vashambadziri mikana isingaperi yekubatanidza vateereri uye kuburitsa mameseji avo nenzira dzakasiyana uye dzinogombedzera. Kune mabhurendi arikutarisira kubudirira zvechokwadi, kutarisisa kuzvinhu zvekugadzira zvechero mushandirapamwe wekunze wekushambadzira kwakakosha. Nekutarisisa zvinhu zvakatsanangurwa muchinyorwa chino, vashambadziri vachange vakashongedzerwa nezvese maturusi avanoda kugadzira ads ekunze anokwezva vatengi uye kutyaira chiitiko.
Pamusoro peHot Electronics Co., Ltd.
Yakatangwa muna 2003,Hot Electronics Co., Ltdndiye anotungamira pasi rose mupi weChiratidziro che LEDmhinduro. Nezvivakwa zvekugadzira muAnhui neShenzhen, China, uye mahofisi nedzimba dzekuchengetera zvinhu muQatar, Saudi Arabia, uye United Arab Emirates, kambani iyi yakanyatsoshongedzerwa kushandira vatengi pasi rese. Hot Electronics Co., Ltd inodada pamusoro pemakumi matatu emamita mativi emamita enzvimbo yekugadzira uye mitsara makumi maviri yekugadzira, ine mwedzi nemwedzi yekugadzira inokwana zviuru gumi nezvishanu mativi emamita epamusoro-tsanangudzo yakazara-ruvara.LED skrini. Hunyanzvi hwavo huri mukutsvagisa chigadzirwa cheLED nekusimudzira, kugadzira, kutengesa kwepasirese, uye mushure mekutengesa masevhisi, zvichivaita shamwari yakavimbika yemabhizinesi ari kutsvaga mhinduro dzepamusoro-soro.
Vhidhiyo madziro anopa akawanda mabhenefiti maererano nekuona maitiro, kuchinjika, kutaurirana, branding, uye mutengo-kubudirira. Nekunyatsofunga nezvezvakatipoteredza, kugadzirisa, kuenderana kwemukati, uye rutsigiro rwehunyanzvi, mabhizinesi anogona kusarudza yakanyatsokodzera vhidhiyo yemadziro mhando yekusimudzira nzira dzekutaurirana uye kusiya fungidziro isingaperi kune vateereri vavo. Haot Electronic Co., Ltd inomira semupi akavimbika, achive nechokwadi chepamusoro-mhando yekuratidzira LED mhinduro dzakagadzirirwa kune zvakasiyana zvinodiwa nevatengi.
Bata Isu: Zvekubvunza, kubatirana, kana kuongorora huwandu hwedu hwezvigadzirwa zve LED, ndapota inzwa wakasununguka kutibata nesu:sales@led-star.com.
Nguva yekutumira: Kubvumbi-28-2024